Lovevery Play Kits: A Mom’s Honest Review

Check out my honest review of Lovevery play kits to see how they make it easier and more fun to play with a baby—plus facilitate development & motor skills!

Lovevery Play Kits

Playing with a newborn is kinda hard, amiright?! Don’t get me wrong—there are go-tos, like pat-a-cake, peek-a-boo, and this little piggy. But so many parents—myself included—freeze a little beyond that.

We wonder: What’s the best way to connect? Am I connecting enough?! 

That’s why I was so excited to discover a company that helps parents with this dilemma. It’s called Lovevery. 

What is Lovevery?

Lovevery Play Kits

Lovevery is a company that creates fun and educational toys for kidsEach toy that the company manufactures—from a baby play gym, to high-contrast flash cards, to mobiles, and more—are all created to encourage early brain development.

“There is something magical about a toy if it’s done right, because it can help clue the parent into what the baby is hungry to do.” —Jessica Rolph, co-founder of Lovevery, told TIME

What Are Lovevery Play Kits?

Though you can buy select products individually (the play gym, a doll stroller, a block set, and more), Lovevery is best known for the Lovevery Play Kits—boxes that are specifically curated to suit various stages of learning and development. They currently have 10 different options, including:

Lovevery play kits for babies:

  • The Looker Play Kit (Weeks 0-12): This play kit includes items like a mobile, high-contrast flash cards and various holders, high-contrast mittens, a wooden book, and a rattle with a removable ball.
  • The Charmer Play Kit (Months 3-4): This play kit includes items like a wooden rattle, a rolling bell, a soft book, a mirror, high-contrast cards, a crinkle bag, and a soft teething ring.
  • The Senser Play Kit (Months 5-6): This play kit includes items like a Montessori ball, play socks, a tummy time waddler, and a bib.
  • The Inspector Play Kit (Months 7-8): This play kit includes items like a wooden box and ball set, stacking cups, a puzzle, felt balls, and a drinking cup.
  • The Explorer Play Kit (Months 9-10): This play kit includes items like wooden blocks, stacking rings, an egg cup, bean bags, and a soft wool blanket.
  • The Thinker Play Kit (Months 11-12): This play kit includes items like a doll, a pincer puzzle, a wallet and “credit cards,” and wooden coins.

See an unboxing of the Think Play Kit below:


Lovevery play kits for toddlers:

  • The Babbler Play Kit (Months 13,14, and 15): This play kit includes items like a ball run, wooden stackers, puzzles, felt baskets, balls, and books.
  • The Pioneer Play Kit (Months 16,17, and 18): This play kit includes items like a car ramp, a ball, a mirror, books, a puzzle, and a threadable bead kit.
  • The Realist Play Kit (Months 19,20, and 21): This play kit includes items like a lockbox, balls, a matching game, a pitcher and glass, a flashlight, and books.
  • The Companion Play Kit (Months 22, 23, and 24): This play kit includes items like

See inside some of the toddler play kits below:

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Lovevery Discount Code

Though Lovevery doesn’t currently have a discount code or coupon for the play kits, you can still get a great deal:

Buy a Lovevery Play Kit

You can subscribe to the play kits for as little as $36/month, and shipping is free.

My Honest Lovevery Play Kit Review

The Babbler Play Kit

Unboxing the play kit

When our first Lovevery Play Kit arrived, we dumped the whole thing out to let our daughter, Faith, explore. It was a really fun and delightful sensory experience for her.

But, next time, I think I’d opt to unbox myself and take one toy out at a time. This is actually something I recommend for all kids’ toys. It’s the paradox of choice—when kids have too many choices, none of them seem all that great. But if you grab one thing and cycle through it, kids have no choice but to explore. Generally, this is a very positive experience for them—and it’s a great way to capture their attention. 

And with all of the different toys in each kit, you essentially have one toy for each day of the week!

Playing with the play kit

Lovevery Play Kit – Coin Bank

Faith had so much fun interacting with the play kit. And it really hit the mark developmentally.

The parental resources that comes in the crate are pretty fantastic, too. As I mentioned above, playing with a newborn has its own set of challenges, but the parental resources (essentially large-format flash cards secured with a ring) that come with each play kit really guide you through each toy and provide recommendations for how to use the toy to interact with your child.

Lovevery Parent Cards

These cards also provide information about why each toy is so great for this specific stage of baby’s development—it’s truly fascinating stuff!

What I Love About Lovevery Play Kits

It’s stimulating

Faith was delighted to explore a variety of new toys. I really saw her light up while she interacted with each and every item in the box. This was a huge win!

It teaches important skills

There’s a sensory element to discovering new toys, but I love that all of the included toys are specifically chosen, because they teach valuable skills. Through the toys in the box, I witnessed Faith extending her motor skills, problem-solving skills, and critical thinking skills. She also got to explore the concept of cause and effect and build upon her (soon-to-be) exploding vocabulary.

It’s expertly curated

These boxes are designed by academics (professors and researchers), as well as former educators and child development professionals to ensure all of the items in the Lovevery play kits are developmentally appropriate for each age group and facilitate early learning.

How Much Do Lovevery Play Kits Cost?

Baby play kits

The baby Lovevery play kits cost $80. Because each kit is designed to span two to three months, this equates to approximately $40 per month.

But if you pay for the whole kit upfront, you’ll receive a 10% discount, making the kit cost just $36 per month. 

Toddler play kits

The toddler play kits cost $120. Because each kit is designed to span three months, this equates to $40 per month.

But if you pay for the whole kit upfront, you’ll receive a 10% discount, making the kit cost just $36 per month. 

Buy a Lovevery Play Kit

You can subscribe to the play kits for as little as $36/month — and shipping is free.

Bonus: The Lovevery Play Gym

Lovevery Play Gym for Baby

Lovevery also makes the most beautiful and high-quality play gym I’ve ever seen! I wish I knew about this when Faith was younger—she would have loved it. The mat has won numerous awards, because both parents and kids love it. Why?

It’s aesthetically pleasing… 

This play mat has a really beautiful design. It has pretty, muted colors that suit a wide range of decors (aka doesn’t scream baby toy), but is still very stimulating for baby. It also has gorgeous natural wood legs that are sustainably sourced. It’s one piece of baby gear you definitely won’t mind sitting out.

It’s amazingly versatile and stimulating…

This play gym doesn’t have any sounds or flashing lights, but is way more engaging than any of those mats could ever be. The comfortable cotton base has all kinds of interactive features, like crinkle fabric, pulleys, pockets, and textured fabric. It also comes with high-contrast flash cards that nestle into a folder that attaches to the play mat via velcro.

The play gym also comes with a number of engrossing items you can hang from the wooden legs—a high-contrast Montessori ball, a wooden batting ring complete with a bell and clappers, and an organic cotton crinkle teether.

Buy the Lovevery Play Gym

Buy this safe, stimulating, and attractive play gym

And one of the coolest parts is it grows with baby…

Lovevery Play Gym for Toddlers

We may have missed the newborn phase with Faith, but this play gym is a fun toy for toddlers too. In addition to all of the above, it comes with a cover that turns the whole thing into a play tent! The older kids have so much fun crawling in and out of the fort and turning it into their very own play space.

Genevieve Howland

About the Author

Genevieve Howland is a doula and childbirth educator. She is the bestselling author of The Mama Natural Week-by-Week Guide to Pregnancy and Childbirth and creator of the Mama Natural Birth Course. A mother of three, graduate of the University of Colorado, and YouTuber with over 135,000,000 views, she helps mothers and moms-to-be lead healthier and more natural lives.


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  2. Lovevery play kit for kids to get indulge is nice to discuss for their enjoyment. Thanks! for this blog to be posted by you.
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  3. How much did they pay you to post a positive review of this crap??? There are a lot of good things on this site, but this review makes me question the quality and veracity of the other info.

    From what I see, Lovevery is made in CHINA and carries a formaldehyde cert. And with the jacked-up price they charge, just go spend that money instead on some quality European or American-made toys.

  4. Don’t appreciate the copy pasting from your other play kit review. I guess this isn’t a good resource for me anymore.

    • Thank you!! I just noticed this too and was very disappointed.

  5. What is with the formaldehyde compliance notification on the Lovevery play kit boxes? Formaldehyde is a known carcinogen!! I thought that these would be made of solid wood (especially given the pricing) and be (essentially) formaldehyde-free but the compliance notification implies that there is formaldehyde in these which makes think that they are made of composite wood instead. I am considering returning them especially since I have a special needs daughter who mouths and sucks on all her toys. This is extremely disappointing if they don’t use solid wood or formaldehyde-free glue in their toys. I will be returning if so! I do have an email out to the company and am waiting for a response.

    • Thank you for this comment! I am no longer interested in this kit! <3

  6. I love their toys too. Everything is great until you require customer service, then at that point, you’re kind of on your own. All their solutions are about “$10 off” for the next subscription.

  7. I keep on renewing my subscription..! The toys are excellent quality, neutral gender, safe, beauuuutiful colors and my son has excellent fine motor skills and is always on step ahead thanks to Lovevery. Once my son is done with one kit, I pack it all up and keep it for my next baby. Also I am pretty sure they will have a good value when I sell them in a few years because they stay nice.

  8. Unfortunately I had quality issues with their toys cracking and chipping making it unsafe for babies. Too bad it’s made In China

    • *do not work for them or have any reason to promote* Because they are made out of wood, that’s normal. If you use coconut oil on them they will not crack. Vinegar to disinfect, dry, coconut oil to rehydrate, dry, play, repeat when needed. I’ve seen a lot of people talk about wood toys in general like this, not knowing how to are for them. They can take a little extra attention.

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